Packaging Prototype, Branding & UX

CLIENT / Melbs Coffee Company

BRIEF / Brand Identity, 3D Packaging, Production ready die-cut and Merchandising 

DESCRIPTION / Melbs Coffee Company is a brand I designed for coffee lovers. The core purpose of the packaging was to create a product that is environmentally conscious, unique, appealing and eye-catching. It offers a more effective, innovative and meaningful customer experience compared to existing options. I created a full brand identity with an accompanying style guide. Scroll through the slides below for a look at the final pitch presentations.

SOFTWARE / Adobe Illustrator, InDesign, Photoshop