Event Branding & Marketing
CLIENT / Central Australian Aboriginal Congress (CAAC)
BRIEF / Collaborate and create a visual identity and event marketing materials for 50th Anniversary Celebrations. Ensure logo can also be used in single print jobs.
DESCRIPTION / This project required a logo that would work within existing brand guidelines, but also work as a standalone asset for event promotion. The visual language I helped to create for this event extended across various applications, including broadcasting graphics, merchandise, and digital assets, providing a cohesive and memorable experience for the community and organisation.
SOFTWARE / Adobe Illustrator, Photoshop
Event Broadcasting
CLIENT / Central Australian Aboriginal Congress (CAAC)
BRIEF / Create digital assets to be delivered to ICTV for use during live TV broadcast and online streaming. Assets include: 16 x Artist Supers, Bug Graphic (Watermark), Event Line Up Graphic, and Sponsors Graphic.
DESCRIPTION / This task required extra attention to detail to ensure all deliverables were in line with ICTV broadcasting guidelines and file requirements. As part of this task, I created transparent PNG files to be played over the live footage to inform the audience who was performing. Each file adhered to the broadcasting minimal margin guidelines. As the event was approaching in a couple of days there was a strict deadline so a fast turnaround was needed.
